Blog 117

What is the reason behind not getting enough leads from your social media ads?

In the quest to get more leads from social media, we often set up ad campaigns and wonder where the leads are. We check our Facebook ads, but our conversion rates aren’t as high as they should be. And then we check Twitter, or LinkedIn and wonder why there’s a similar situation. So what’s going on here? Why aren’t our ads generating enough leads? The reason lies in two factors: the targeting and creativity of our ads, and the CTR (click-through rate) of our ads. Have you been investing your time, money, and efforts in social media marketing? Are you getting enough leads? If not, then you are probably missing something. Organic social media advertising is still a developing and evolving field, so it’s not surprising that the primary reason for not getting solid leads from your social media ads is that you don’t fully understand the performance of your ads and online marketing strategy. I know that social media ads work because we’ve seen them. Facebook and Twitter proved that they can boost your sales and traffic when you create high-quality ads.


close up woman hand holding mobile watching video online with advertising on mobile



Here’s why you’re not getting enough leads from Social Media ads, and what to do about it-


Your ads do not deliver because they’re not exciting, and they don’t inspire people to click on them

You might have the best product or service in the world, but if your ad copy doesn’t resonate with your audience, your ad will be ignored and sales will suffer. When writing social media ads, it is important to remember that you are competing for attention against a lot of other advertisers. Many people are also using social media to keep in touch with friends and family, read articles online and watch videos. To make your ads stand out from the crowd, you should always try to write captivating headlines that capture the attention of your target audience.


So… how do you fix that?

It starts with your offer. Your ads suck because you’re failing to sell your product or service in the ad copy. You’re focusing too much on how great your business is, and not enough on how great your customer feel when they use it.

The purpose of advertising is to sell. It should be used to generate leads and sales. That means you need to present your product or service as a solution to a problem. You need to make it clear what the benefits are of using your product or service. And you need to create a sense of urgency so that people feel compelled to move forward with a purchase now instead of later (or never).


Your landing page isn’t compelling enough to get people to convert

The landing page is the first page of your website that people see. It’s probably one of the most important web pages you have. It should be a clear, simple, and compelling introduction to your business.

If you’re a small business owner or entrepreneur, you may have put off building a website because you think it’s too hard or too expensive. Building your first landing page doesn’t have to be a daunting task if you start with the basics and work up from there.


Here are five essential elements of any effective landing page:


A compelling headline – You need to grab the attention of visitors in just a few seconds by explaining what you do and why they should care.

Benefits and features – What problem does your service or product solve? Explain how it does so in terms that matter to your audience.

Calls to action (CTAs) – These are links or buttons that prompt visitors to take action, such as signing up for an email list or making a purchase. They should be marked, above the fold (see below), and easy to find, preferably in multiple locations on the page.

Visuals – Landing pages with strong visual elements, such as high-quality images or original graphic designs, can help keep users engaged with content longer than usual.


If you want more leads from social media ads, take a look at these possible causes of poor conversion rates

If you are running social media ads and not getting the leads and sales you want, it’s time to take a deeper look.

Here are seven reasons your social media ads may be underperforming.


Not Using Landing Pages

You can’t send people directly to your website, or even to a blog post, and expect top results. Instead, use dedicated landing pages for your ad campaigns that give visitors an easy way to convert.


Ads Don’t Stand Out

It’s easy to get lost in a sea of other advertisers on popular networks like Facebook, Twitter, or LinkedIn. Create ads that stand out from the crowd by using original graphics and images, eye-catching headlines, and clear calls to action.


Page design

A poor design can drive people away. It’s not just about looking nice; it’s also about having a logical flow that keeps people moving toward a goal and guides them through each step.


Targeting the Wrong People

Social media is all about targeting — so if you’re not putting enough thought into who your target audience is, you could be wasting money by advertising to the wrong people. Make sure you’re targeting the right audience with each campaign you run.


Not Testing Different Ads

A/B testing is crucial for improving your ad campaigns. Run different versions of the same ad to see which performs better. Try different call-to-actions, images, and headlines whatever it takes.


You’re not paying attention to your competitors’ ads

There are countless ways to identify the best keywords for your business. You can conduct keyword research and set up alerts to monitor your competitors’ performance. However, one of the most effective strategies is often overlooked. Monitoring competitors’ ads!


Advantages of Monitoring Competitors’ Ads

You’re missing out on important changes in the marketplace

To be successful with paid search, you need to monitor what’s happening around you. AdWords Editor is a great tool that can help you keep track of changes in the marketplace, but it’s limited. It only tracks keywords you’re bidding on or have bid on in the past. If a competitor launches a new ad campaign or decides to increase their budget for a particular service offering, you won’t know about it unless you actively monitor their ads.


You’re not seeing all of your competitors’ ads

Typically, a competitor will launch multiple ad campaigns targeting different audiences and/or varying keywords within an industry segment. There are numerous tools available (both free and paid) that can help you identify these ads. They’ll also help you identify where they’re running (i.e., Google vs Bing), what types of ads they’re running (text-only vs banner), and how often they’ve been served.


You’re trying to convert leads too early

If your leads aren’t converting, it’s time to take a good, hard look at your lead-generation strategy. It’s not enough to have a great product or service — you need to make sure the right people are aware of it. Your audience is out there, and they’re ready to buy. The problem is that they’re not always ready when you are. They’re at different stages of their buyer’s journey, and you need to be prepared for each of them. Your target audience is looking for solutions, but they aren’t necessarily ready to buy from you yet. You might be addressing their problems with your content marketing strategy, but if you try to convert them too early in the process, you’ll turn them away before they even know what you do.

The solution? Nurture your leads by providing valuable content throughout the sales funnel so that when they do get in touch with you, they’re already familiar with your brand and eager to learn more about how your product can help them.


When you correctly optimize your social media ads, you can increase your leads

The ability to run targeted ads on social media is one of the most powerful ways to bring traffic to your website. Facebook, Twitter, and LinkedIn have become great platforms for marketers to engage with their prospects and customers, but the real power lies in advertising.

When you correctly optimize your social media ads, you can increase your leads and sales without having to break the bank. While there are many tips out there as to what makes a “perfect” ad, keep in mind that it depends on your product and who you are targeting. Advertising on social platforms can be one of the most effective ways to get your message in front of the people you want to reach. However, when you’re running ads for your business, there are specific costs and considerations that aren’t involved with similar marketing tactics. One of the critical factors in determining how much your ads will cost and what kind of return you can expect from those ads.

The first thing many companies consider when looking at social media advertising is whether it can help them at all. Many businesses have tried advertising on social networks without seeing a return, but that doesn’t mean social media ads are ineffective. Much of the time when companies advertise on social networks, they don’t see results because they haven’t done the right kind of targeting or created an ad that resonates with their target audience.

When you correctly optimize your social media ads, you can increase your leads and conversions while also reducing costs per action significantly. To do this, you need to do three things:

1) Identify who your target market is.

2) Create a buyer persona for that audience.

3) Test different ad formats and creativity until you find what works best.



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