You sit & Relax, Let Google Do heavy lifting to Rank you higher
You have opened your business and now want people to reach out to your business. The best way to start is to get your business listed on Social Media Channels such as Facebook, LinkedIn, GoogleMyBusiness, etc., This has multiple benefits, you get traffic from these social media channels and also from search engines like Google, Yahoo, Yandex etc.,
What else can you do get more footfalls? Key for businesses to success is by getting your prospects know about you and that is possible only if you reach out to right people at right place and right time. Your customers are searching for your services on search engines, so you need to be present on search engines and that is possible by putting effort on,
- Optimizing your website for Search Engine
- Running paid campaigns
We will be focussing on SEO efforts as they are free of cost and delivers results that remain in search engines memory for long than any paid campaign.
Money alone can’t buy Google rank, but with a little time and strategy, you can improve your position on the search engine results page (SERP) without spending a penny.
When someone searches for a business or place near their location, they’ll find local results across Google, in places like Maps and Search. For example, you can probably find local results if you search for “Italian restaurant” from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit.
To improve your business’s local ranking, use Google My Business to claim and update your business information.
Hack #1: Focus on Your Cornerstone Content
Cornerstone content is your best content. It is:
- Evergreen – it continues to be important to your audience over time
- Relevant – it speaks to your audience’s needs
- Comprehensive – it provides an informative and exhaustive source on the topics that your audience cares about
- Up to date – it’s regularly upgraded as new information becomes available
Hack #2: Target Long-tail Keywords
A good SEO campaign starts with keyword integration. To have a good shot at ranking for any Google searches, you must target specific keywords that people search for and include those keywords in your written content. It’s important that you choose the right keywords.
Long-tail keywords are keywords that are several words long, rather than just a single word. These are the best keywords to target because they have a specific search intent, so when users search them, you know what they’re seeking.
Hack #3: Optimize Images
The text on your website isn’t the only thing you need to optimize to improve SEO. You should also take the time to optimize your images.
The first way to optimize images on your site is to compress them. When image files are too large, they slow down your page load speed, which will make many users hit the back button rather than wait. That behavior, in turn, tells Google that your site isn’t relevant to search results.
You can also use alt tags for your images, which are essentially short, descriptive text blurbs you attach to your images. Google can’t read an image of an apple, but it can read an alt tag that says “shiny red apple” — and that means the image can contribute to your page’s relevancy, which can help improve rankings in search results.
Hack #4: Get More Backlinks
Backlinks—links from other sites to yours—are one of the most heavily weighted Google ranking factors. Incoming links to your website content from high-authority domains show your site’s authority, bring in traffic, and improve your search ranking.
Hack #5: Boost your pagespeed to 90+
Load time is one of the key measurements in Google’s recent Core Web Vitals upgrade, so it’s a good idea to make sure your site is as fast as possible—both to improve your search rank and provide a good user experience.
Hack #6: Choose right metadata
When designing your website, each page contains a space between thetags to insert metadata, or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. However, it is important for you to review and update metadata as your site changes over time.
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn’t hurt to add them into your keyword metadata. You’ll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be a “computer science degree.”
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